Objective


Multimedia program manager specializing in interactive media development to include DVD, CD-ROM, video, web and print based deliverables for US Government and commercial customers. Cradle to grave marketing and communications management, press releases, media management, event and trade show management, product marketing collateral content and design development, corporate identity design, content and usage standards. End to end creative management and development of 3 dimensional computer models, textures, virtual environments and urban simulations. Evaluation of strategic market, program, product and communications to measure existing business development efforts and establish increased revenue through new market channels. Over 15 years of progressively responsible experience working in the DoD and commercial communities.


Employment

2003 -  Present
Marketing and Creative Media Manager

Marketing, communications and program management, product and corporate branding strategy, budgetary oversight, media communications, event and trade show management, product and corporate collateral design. Definition and implementation of brand usage standards, creation and development of varied interactive media products, corporate DVDs, product CD-ROMs, video and web based marketing productions. Additional market products include 3 dimensional computer models, textures, virtual environments and urban simulations. End to end program management of division wide live demonstrations, presentations, proposals, demo ware products and equipment. Implementation of an interactive web based lead, sales cycle and customer relationship management platform. Marketing efforts resulted in a significant increase in return on investment for marketing dollars and significant increase in industry brand recognition, internal business development processes and an expanded product customer base.

2001 -  2003
Visual Simulation Designer

Creative production management and design of interactive multimedia, print and web products for presentation to the Secretary of Defense, Congressmen and various national and worldwide defense related offices and industries. Creation and development of virtual environments requiring on-site video and photography, texture extraction and manipulation and model mapping. In-house management of creative and production cycles for top level corporate communications efforts to include annual reports, multimedia and print based products. Internal creative management efforts reduced the required budget for production expenses on the corporate annual report by over 300%

1990 -  2001
Senior Graphic Designer

Lead designer and production manager of full color reports, brochures, CD-ROMs, corporate identity packages, convention marketing and booth design, web sites, video graphics, presentations, logos, newsletters, posters and news releases. Project and customer management and production planning for larger projects, the corporate annual report and major divisional trade show graphics and branding.

1995 -  2000
Instructor

Responsible for curriculum design, structure and implementation of state of-the-art desktop publishing and graphic design course offerings for the Editing and Publications program offered by the School of Summer and Continuing Education at Georgetown University. Instructor of the core graphics curriculum, : Graphic Design and Theory, Production Design, Print Design and Processes and Advanced Graphics.

1998 -  Present
Multimedia Consultant

Core specializations include corporate identity development, branding, product marketing, advertising campaigns, graphic design, multimedia, web design, print design, internet consulting, web enabled sales tools analysis and implementation, strategic market analysis and technical training .I have established successful and long standing business relationships in the local corporate and small business communities.

1986 -  1990

Designed and produced briefings for presentation to the Chief of Staff of the Army, Secretary of the Army and members of Congress. Hand selected to design and produce briefings for direct use by the Secretary of the Army. Complete management of a graphics production office serving over 30 active military officers and GS staff during extended supervisor absences. Spearheaded implementation of desktop publishing and computerized tools for producing graphic presentations and products. This office supported 5 divisions and the headquarters directorate and the Secretary of the Army and his staff.

Education

Miscellaneous
FORMAL EDUCATION and PROFESSIONAL TRAINING

BFA Graphic Design, James Madison University, Harrisonburg, VA, 1990

Visual Simulation Techniques and Technology Course, Distributed Simulation Technology, Inc May 2002
Military Simulation Techniques and Technology Course, Distributed Simulation Technology, Inc May 2002

References are available on request.


Lynn Welch
5838 Bridgetown Court


Lynn Welch Creative Media and Marketing