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Bruce Olsen ( Available )
Redwood City, CA - 94065 USA
Expertise :Product Management, Product Marketing
Status :Citizen
Job Type :
All -
Position :

Resume
 
Summary


Product Manager Enterprise Software
Senior-level, hands-on inbound/outbound Product Manager with experience developing complex hardware/software solutions, on-premise products and SaaS applications. Able to think strategically, focus on essentials and develop a vision into a plan. Significant experience leading cross-functional teams through planning, execution and delivery of products, services and solutions. Experience in startups, mid-size companies and large organizations. Software development experience, 10+ years in management. PMP certification.

Delivered multiple software products to thousands of customers on diverse platforms
Generated annual savings of $300K by envisioning and delivering process changes
Reduced time-to-market by 50% via technical process enhancements and feature definition
Led rollout of a new $10M line of business for enterprise software vendor




Employment

2007 -  2008
Director

Informatica Corporation Redwood City , CA :

Rebranded and repositioned the PowerExchange line of 30 data access products from feature- to value-based. Analyzed market and revenue trends, recommended repricing and rebundling to encourage upsell and improve competitive position. Repositioning highlighted the business value of real-time change capture from databases on mainframe, midrange, Linux, UNIX, Windows. Analyzed and proposed line extensions into new markets and expansion of existing markets. Met with industry analysts, performed competitive assessments. Participated in sales calls, presented at customer conferences and webinars, performed sales enablement. Designed and developed all-new sales presentations, white papers, data sheets, web assets, success stories, references and quotes, targeting IT executives and architects. Position required experience in ETL, EAI, BI, BPM, MDM, DI, B2B and DQ use cases. Also required experience in : relational, pre-relational and DW databases on commodity servers and appliances ; ERP and CRM applications ; MOM systems ; Web services ; SaaS and cloud applications.


2006 -  2007

Kestrel Wireless Emeryville , CA :
A startup developing innovative systems to combat theft in the retail supply chain
Director of Product Management

Envisioned and drove the appliance-based delivery model of the company's hybrid on-premise and cloud-based SaaS solution. Delivered a prototype implementation, critical for attracting additional investment capital, under tight time and budget constraints. Kestrel's solution required significant knowledge of mobile telephony, RFID both EPCglobal and NFC, custom-coded ASICs, DVD manufacturing and novel electrochromic materials. Initiated and owned the early adopter program, analyzed the market space and led the structuring of the partner and alliance ecosystem, Hollywood studios, optical media replicators and distributors, consumer electronics manufacturers, tier 1 retailers and mobile network carriers. Translated the needs of ecosystem members into marketable solutions and value-added services to be rolled out in multiple phases and line extensions. Performed cost and pricing studies, created TCO and ROI models, carried out build/buy analyses. Analyzed go-to-market alternatives. Wrote MRDs and PRDs. Created all early adopter collateral, agreements and business practices. Planned launch activities. Contributed sections to the company's business plan. Held customer meetings, webinars.
Sunflower Systems - San_Ramon, CA : 2005
A provider of GSA-scheduled software and services used to manage high-value assets
Senior Product Manager

Retained to define and build inbound and outbound Product Management functions. Analyzed market, wrote PRD for XML-based adapters to IT asset discovery products like Opsware, Altiris, SMS and OpenView : architected to support future RFID and GPS data, the adapters enhanced Sunflower's ITIL CMDB capabilities. Developed proposals for remote, factory-style delivery of upgrade services and for web-based training. Represented the company at partner and customer meetings. Presented at professional gatherings and webinars. Achieved CPPS certification. Customers include federal agencies, government contractors, universities, healthcare providers.


2004 -  2005
Project Manager

Northrop Grumman Corporation Redondo Beach , CA :

Accountable to CIO for multiple concurrent IT projects. Built and led cross-functional teams on projects like : creating an operational data store via ETL and EAI data integration with SAP, Ariba, Lawson and Oracle ; developing a long-range VoIP strategy for large business unit ; implementing a DOD-secure interactive collaboration service ; managing business continuity and disaster recovery testing for internal auditor. Acted as systems engineer on selected projects, performed build/buy analysis for project deliverables. Managed project budget, scope, schedule and risk using CMMI Level 3 - compliant processes based on the PMBOK and reported status to the CIO and executive team.


1992 -  2004

Oracle Corporation Redwood Shores , CA :


1999 -  2004
Senior Product Line Manager

Oracle Database/Gateways Oracle Corporation Redwood Shores , CA :

Owned inbound, outbound product management for RDBMS and data integration products on Linux, UNIX, Windows, mainframe, midrange platforms. Managed lifecycle phases from launch to end-of-life. Monitored product financials. Identified, drove cross-functional projects to reduce development cost 10%, improve customer experience. Revised pricing, bundling to increase penetration. Developed competitive assessments. Proposed services and solutions to increase upsell. Negotiated technology agreements. Managed partner and vendor relationships. Interfaced with press and analysts. Performed make/buy studies. Assessed new products for production readiness, recommended target platforms based on market requirements and revenue potential. Wrote MRDs, PRDs, internal positioning documents, sales tools, external data sheets and white papers. Presented at pre-sales meetings, trade shows, customer conferences. Developed and delivered sales training. Owned customer escalations.
Oracle Corporation cont'd


1992 -  1999
Manager

RDBMS Development Oracle Corporation Redwood Shores , CA :
Delivered, enhanced and supported multiple releases of the Oracle RDBMS. Identified and led cross-functional projects that reduced time-to-market by 50%. Developed and mentored staff, achieved turnover rate less than half of company-wide rate. Reduced support calls, improved product quality and customer satisfaction by initiating cross-platform QA of interoperability features like Unicode support, XML support, ETL, geospatial data. Resolved architectural issues with localization tools and processes. Presented at various customer meetings and conferences. Wrote product documentation, managed customer escalations.




Education

Worcester Polytechnic Institute , Worcester MA

BS , Computer Science



Miscellaneous

Director, Internal Training
Founded the internal training program at a large publicly-held software firm. Additional duties included serving as program manager accountable for the successful launch of the company's $10M public training line of business.
Manager, Quality Assurance
Built the QA group at a successful software vendor from the ground up to a team of 12.




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