Summary


Professional and Consulting Assignments : Director of Marketing and Communications, elected board position, Project Management Institute, Madison, WI, 2009.
Category Manager/Target and Walgreens, Mueller Sports Medicine, Madison, WI, 2008
Recruited to develop Target and Walgreens standard account reports. Responsible for manufacturing and sales and marketing forecasts.
Met with Supply Chain and Logistics weekly to monitor orders and shipments, re-buying function, fill rates and vendor scorecard with available measurements.
Analyzed and reported strategic implications for Wal-Mart customer satisfaction survey.
Re-balanced product inventory with Walgreens between Distribution Centers DC s.
Set up new product featured at Target in PartnersOnline system, pipeline fill and replenishment order protocols.


Employment

2007 -  2008

Hired by sales and marketing to assess and develop all market research to support corporate strategies.
Led the first Voice of Customer Net Promoter Score NPS loyalty Beta test with SatMetrix.
lobbied for enterprise-wide customer satisfaction program and assigned Program Manager. Wrote RFP for enterprise wide vendors and recommended business partner and solution.
Market research function was based upon my recommendation.

Conducted National Executive focus groups in 2007 and 2008 to define customer experience.
Recommended and executed first brand equity study with Millward Brown Brand Dynamics.
Re-designed customer satisfaction survey for web channel executed by ForeSee.
Drove customer driven wireframe requirements for new product LDP Zone.

Thank you for all your hard work, time and creative energy on the LDP Zone Project ! You have achieved Rock Star status on this project ! CUNA Mutual Group, 5/2008.

Market Research Director/Consultant, John Middleton Cigars, Limerick, PA, 2006.
Prepared first strategic market research business plan for Black and Mild cigars in preparation for John Middleton s acquisition by Altria/Phillip Morris. Black and Mild cigar #1 in sales in the US Source : ACNielsen.
Designed proprietary segmentation system for Black and Mild products using POS/ACNielsen syndicated data. New product, Black and Mild Wine resulted.
Re-designed executive reports which resulted in 30 - 40% labor efficiencies in reporting.
Set up Black and Mild cigars as a vendor with Wal-Mart and entered into RetailLink system.
Re-negotiated existing ACNielsen contract to gain full suite of services.

Market Research Manager, Fiskars Brands, Inc, Madison, WI, 2005
Recruited to develop market research required to support sales, marketing and products goals.
Drafted, executed and analyzed 8 surveys per quarter through National Garden Association.
Re-designed segmentation strategy for Wal-Mart using POS/RetailLink/Spectra data.
Recommended and implemented first brand equity study for new corporate communications.
Initiated web-based sales measurement tool through WebSide Story/Omniture.
Designed and implemented content aggregation system to report competitive and product information.

2003 -  2005
J.J. Wright and Associate

Single-residential construction business owned by my family .I have prepared proposals for federal grants throughout my career.
During this time, I worked full time in project management for the development of 150 apartments, leasing apartments, selling houses while deciding if to go back to corporate America.
My next market research start-up included a housing package in Madison.

2002 -  2003
Business Performance Manager

Commissioned to be program manager for the PictureMaker product. Responsible to lead cross-functional teams to support sales and marketing.
Duties included assembling all information necessary to drive sales and marketing strategies for PictureMaker product ie, manufacturing forecast, sales forecast, retail performance, in-store, print promotional analytics, all consumer research. Key Accounts : Wal-Mart, CVS, Walgreens, Kmart, Albertson s, etc.
Promoted to Program Manager for the new product - - DSC Kiosk. Oversaw Simulated Market Test with 500 machines in field and developed web-enabled transaction database to define consumer-driven manufacturing requirements. Provided adoption curve forecast and weekly executive reporting.

Simulated Market Test SMT, A and U, Brand Tracker Millward Brown, Ethnography, Mall Intercept, Positioning, Pricing, Concept Testing, Focus Groups, Customer Satisfaction, Co-Variance analysis for promotional effectiveness, Brand Equity Millward Brown and Animatic testing.
Selected to present DSC Kiosk national product launch plan that I developed to WorldWide Research Council.
Promotional Announcement : Rosemary Wright, Business Performance Manager-Kiosks is assigned full-time to our DSC digital still camera test initiatives. Rosemary s spirit and creativity enabled us to develop a sales tracking capability and marketing plan for the Atlanta DSC test. We now need her to help us develop a national sales performance tracking capability to support test expansion and a nationwide roll-out. March, 2003 - Kodak.

1997 -  2001

2001 -  2002
Senior Consumer Market Manager

Hired by Jack Welch, former CEO for GE, to be on a 35 - member turn-around team for Montgomery Wards.

Using the private label credit card information for Wards, I profiled high opportunity clients new segmentation for hard and soft line campaigns. Facilitated an Attitude and Usage study which led to direct mail campaigns and a new loyalty program. Statistical modeling developed a predictive model to assign an attrition score and then target market strategies.

1998 -  2000
Market Research Manager

Received double promotion to begin first market research department for $10B German International Tire company in the US
Primary conjoint study with Sam s Clubs resulted in national tire campaign Mounting and Balancing Program in 59 Minutes or It s Free. Re-designed product mix and merchandising for tire category.
Utilized Spectra data for category management SKU analysis/mix for Sam s Clubs.
Recommended, designed and implemented a proprietary 23 - uniqure tire segment model, the first for CGT and the tire industry.
Improved US sales reporting system with development of customized not out of the box CRM laptop system that rolled out in 18 countries worldwide .I was assigned to International project lead.
Represented CGT on Rubber Manufacturer s Association RMA Quarterly Consensus Forecasting Board.

1997 -  1998
Market Research Manager

Conceptualized and executed the first SKU optimization for Wal-Mart in Lawn and Garden Category 16 which resulted in double-digit sales growth.

P and L responsibility with recommendations for budget allocations to senior management.
Team leader, mentor and coach. Hands-On, 1 man show in many cases.

Overall staff management included recruitment, training and career development, evaluations and monitoring and setting goals and objectives for team members.
Developed and monitored department policies and protocols. Responsible for people, process and technology.
Managed 5 - 10 direct reports and cross-functional teams with up to 35 members.
Known for being a people person with extreme passion for doing the right thing.

Rosemary T. Wright, Market Research Consultant, MBA/PMP-2009

Market Research Competencies : Excellent ability to turn data into strategy insight.
Skilled with research process from RFP s, vendor selection, sample and questionnaire design, reporting, strategic interpretation, key learning s, success metrics, best practices.
Quantitative : surveys, tracking/trend, A and U, advertising, psycho-demographic, new product development, Simulated Market Tests, BASES, Package Testing.
Qualitatative : Focus Group facilitator and organizer, one-on-one s, ethnography.
Strategic : Segmentation, Brand Equity, A and U Tracking Trend, Gap Analysis.
Segmentation specialist with ACNielsen/Spectra, PRIZM, Claritas, IRI syndicated data.
Trained in SatMetrix Net Promoter Score NPS loyalty metric and enterprise customer satisfaction implementation.
Competitive tracking and content aggregation system development.
Category Management : SKU Optimization, Segmentation and Remerchandising.

Project Management Professional PMP Candidate, 2009. 4500 project hours registered with Project Management Institute and 35 hours of project management educational requirement completed.
PMP Core Functions : Integration, Scope Project Design, Time, Cost, Quality, HR, Communication, Risk Management and Procurement.
Effective in managing People, Process and Technology.
Business Needs Analysis, Business Case Preparation and Presentations to varying levels of complexity.

Software Knowledge : Microsoft Office, Microsoft Project
SPSS
Vendor Management Systems :
RetailLink Wal-Mart, SupplierNet Walgreens, PartnersOnline Target
Segmentation Systems/Syndicated Data : ACNielsen, Spectra, PRIZM, Claritas, IRI

Proprietary CRM : 250 users ; Transatlantic band- width ; server synchronization between US, GER and 18 countries.

Business requirements development, end- user training, 24/7 help desk and Q and A

Web-Analytics training includes WebSide Story/Omniture and ForeSee.
Skilled with Market Requirements Documents for wireframes.

Promotional Announcement : Rosemary Wright, Business Performance Manager-Kiosks is assigned full-time to our DSC digital still camera test initiatives. Rosemary s spirit and creativity enabled us to develop a sales tracking capability and marketing plan for the Atlanta DSC test. We now need her to help us develop a national sales performance tracking capability to support test expansion and a nationwide roll-out. March, 2003 - Kodak.

Market research consultant recruited to Fortune 500 companies to trouble-shoot and act as an internal advisor to design market research to achieve organizational goals. Subject Matter Expert in providing consumer primary and secondary solutions to achieve sales and marketing strategiestactics.

Trained in Classic CPG market research protocols.
Developed 4 market research departments in 4 different industries with complete integration plans.
Recommended and led Brand Equity projects for Continental-General Tire, Kodak-PictureMaker, Fiskars Garden Tools and CUNA Mutual Group. Well versed with Millward Brown Brand Equity Model.

Responsible for brand objectives regarding pricing, spending mix, advertising and promotional practices.
Provided sales and marketing and manufacturing operational forecasts for Kodak PictureMaker, Kodak Digital Still Camera DSC, new product, John Middleton/Phillip Morris Black and Mild Cigars, Fiskars Garden Tools and Mueller Sports Medicine for key retail accounts.
Led proprietary consumer demand segmentation models for John Middleton Black and Mild Cigars, Fiskars Garden Tool, GE Capital and Continental-General Tire.

Strong knowledge of sales and marketing practices and consumer and retail environments Wal-Mart, RetailLink, Walgreen, SupplierNet and Target, PartnersOnline.
Savvy with designing and executing surveys.

Recommended and spearheaded first enterprise-wide Voice of Customer VOC SatMetrix--Net Promoter Score-NPS, Customer Experience Program for CUNA Mutual Group.
Led Web wireframes concept-Beta tests to design Marketing Requirements Documents MRDs for customer-centric E-marketing strategies.
Responsible for New Product Development research for Kodak Digital Still Camera DSC Kiosk and Black and Mild-Wine cigar for John Middleton/Phillip Morris.
Drove organizational change at CUNA Mutual Group.
Developed strategic business plan for Black and Mild cigars in preparation for John Middleton s acquisition by Phillip MorrisAltria.
Program manager for Kodak-PictureMaker. Promoted to launch new product, Kodak Digital Still Camera DSC Kiosk.
Excellent ability to turn data into strategy through knowledge of appropriate analytical technical and methodologies.
Meyers-Briggs Assignment ENFJ
Studied Spanish for 10 years.

2008 -  2009
2010 Director

Skills






Academic scholarship for undergraduate degree BSBA. MBA-Finance, Birmingham-Southern College ; Legal Assistant while achieving Executive MBA. Project Management Professional Certificate, 2009.