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Deborah Joy Kerschner ( Available )
Wayne, Pennsylvania - 19087 USA
Expertise :art direction, graphic design, computer graphics
Status :Citizen
Job Type :
All - 1099
Position :Arts, Design, Entertainment, Sports, and Media

Resume
 
Summary






Experienced Art Director, with high-end design and production skills. A combination of talents and capabilities unusual for an artist not just exceptional creativity but deep technical experience.

Profit Performance :
Advertising : Oversaw branding, printing and production for 7 subsidiaries of a national insurance company. Brought budget down by 35% first year and 50% second year.
Newspapers : Created Editorial Art Department in Stuart, Florida. Institution of color charts and graphs resulted in 35% larger subscription base and profit gain.
Instrumental in relaunching a bi-weekly tabloid as a full-color magazine resulting in a 150% advertising increase. Also recommended, researched, tested and implemented a manuscript management-and-tracking program that integrated the editorial and design departments, reducing production time by 40%.
Pharmaceutical : Principal artist on several pharmaceutical campaigns for a major company. Responsible for brand integrity in leg development.
Publishing : Built and managed eight-person art department for a multi-million dollar publishing company in Cincinnati, Ohio. Computerized production operations, streamlined production and brought cost per/publication down 50%.
Co-founded a publishing company in Philadelphia area, built company up to 3 million dollar range. Instituted computer production that lowered internal costs by 50%.
Web : launch of bi-weekly magazine web edition which increased circulation fivefold and made content available to an international readership.
Launched company intranet for a national medical malpractice insurance company. Streamlined the internal ability to obtain all company collateral.


Employment

March, 2006 -  Present
art director

Bank of America Wilmington , DE contract

Contracted to help manage re-branding the old MBNA collateral to new Bank of America. Designing new affinity credit cards, debit cards and other related projects. Responsible for plastic production and press fulfillment.


2001 -  2005
A Division of Publicis art director

ARC Worldwide Princeton , NJ freelance 1999 to 2001

Worked closely with account managers on new client pitches and advertising campaigns. Created visual concepts for web sites, in-store displays, tip cards, brochures and other promotional products. Handled all phases of design to production. Received multiple special recognition awards. Clients included Aveeno, McNeil and Johnson and Johnson among others.


1997 -  1999
manager

INTER-INSURANCE EXCHANGE Lawrenceville , NJ art and production
Oversaw branding, printing and production for 7 subsidiaries of this national insurance company. Managed company web site. Developed production and contract standards, purchased hardware and software and instituted new processes that resulted in substantial savings company wide.


1995 -  1997
creative director

Philadelphia , PA
Managed all production and design detail for this bi-weekly paper. Oversaw all promotional projects, in-house projects and web site. Instituted electronic production process which resulted in a departmental savings of 40%.




Education

Maryland Institute College of Art
Baltimore , MD
Graduated with Bachelor of Fine Arts , Cum Laude
Dean s List



Skills

Adobe CS applications, Quark Express, Microsoft Office, Freehand, Pagemaker



Miscellaneous

Mobility : San Francisco Art Institute
Pennsylvania Academy of the Fine Arts




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